This is a client project: the official website for Molly Factory, a Thai designer art toy studio. Artist Nisa “Mod” Srikamdee, known as Molly Yllom, founded the studio. The studio is known for CRYBABY, a collectible character that became popular across Asia. CRYBABY also led to the first Thai artist collaboration with POP MART.

The brand

Molly Factory creates vinyl and plush art toys. The toys center on one idea: vulnerability is strength. CRYBABY is a teary-eyed figure with puffed cheeks and freckles. CRYBABY carries this message: it is okay to not be strong all the time.

Key product lines include CryBunny, CryTeddy, Crying Blob, and the Crybuddy Sad Zoo Day series. Molly Factory also made multiple POP MART blind box collaborations, including Monster Tears and Sad Club.

Scope

The website serves as the brand’s official storefront and catalog. It shows collections, product drops, and the story behind the characters.

Technical details

The site is built with Vue 3 and Vite. It has responsive design, LINE LIFF integration for the Thai market, and a product catalog system. It loads fast on mobile, with lazy-loaded images and optimized asset delivery.