About
Client project — the official website for Molly Factory, a Thai designer art toy studio founded by artist Nisa "Mod" Srikamdee (Molly Yllom). The studio is known for CRYBABY, a collectible character that became a cultural phenomenon across Asia and led to the first Thai artist collaboration with POP MART.
The brand
Molly Factory creates vinyl and plush art toys centered around the idea that vulnerability is strength. CRYBABY — a teary-eyed figure with puffed cheeks and freckles — represents the message that it's okay to not be strong all the time.
Key product lines include CryBunny, CryTeddy, Crying Blob, and the Crybuddy Sad Zoo Day series, alongside multiple POP MART blind box collaborations like Monster Tears and Sad Club.
Scope
The website serves as the brand's official storefront and catalog, showcasing collections, product drops, and the story behind the characters.